All great advertising is founded on solid strategy. The best campaigns are built up from marketing analysis of your company’s products / services: a strategic overview, marketplace dynamics, distribution channels, target audiences, product / service benefits and barriers. Focus groups and customer surveys provide clients with insights that further sharpen a company’s strategic marketing compass.
Whether your company is looking to conduct a full-scale strategic marketing communications plan that will provide a road-map for the present and future – or is looking for a mini SWOT analysis (strength, weaknesses, opportunities, and threats) to refine your product / service’s positioning and strategy, Campbell can help clients better define their marketing position and potential markets.
Tapping the digital marketing landscape, Google Analytics and other social media metrics provide powerful strategic tools that yield real-time data. Campbell Communications can help your company set up and / or analyze these online data-mining tools to help your company navigate the ever-changing marketplace.