Since the World Wide Web hit the advertising / marketing scene in the mid-90s, the transformation in how consumers get information is the most dramatic industry change to rock our world. The digital platform allows stories to be told in their most efficient and powerful way, in real-time –combining copy, photos, graphics, video into a whole new form of storytelling. Creating compelling branded content that is continually fresh, engaging, and ranking high up in the search engines is the challenge in a continually evolving business landscape. Making that content highly searchable takes on another dimension beyond the words and images, where the back-end’s code and search marketing tactics can bring the most relevant potential viewers to your site, blog, or other social media presence.
Campbell has been creating web-sites, blogs, content and social media since 1996 starting with the creation of a new intra-netted communications strategy and platform for Eastman Kodak Company’s Digital & Applied Imaging, and on to numerous B2C and B2B web-sites across industries from technology, retail, industrial, automotive, insurance, health care, entertainment, art and fashion, and more.